Aesthetics play an extremely important role in determining sales success in many commercial fields. The market for mobile phones provides a good example, in which various manufacturers are constantly striving to produce more modern and sleek designs. You only need to visually compare superseded mobile phone handsets with the current styles to see how design aesthetics can evolve over time.
Registered designs provide a legal avenue for the protection of the external appearance of an article, and specifically protection for features of shape and configuration, including surface patterns and texture in three-dimensions.
The attorneys at Adams Pluck can help you through the design registration process. We have extensive experience filing and enforcing design registrations in Australia and can help secure protection around the world through our network of overseas associates.