Trade Marks

In recent weeks following global Black Lives Matter protests, announcements have been made around the world to retire a number of trade marks with longstanding use. In Australia, these include REDSKINS and CHICOS for confectionery, and COON for cheese. The owners of these brands have acknowledged their divisiveness and will rebrand these products. Reasons stated [...]

How best to brand when you have developed not just a new product but a new kind of product Being an innovator often results in developing not just a new product but a whole new kind of product: one that defies description. When no one has ever seen one before, it needs a name. [...]