Michelle Cooper

/Michelle Cooper

DOES YOUR MARK SPARK JOY?

In recent weeks following global Black Lives Matter protests, announcements have been made around the world to retire a number of trade marks with longstanding use. In Australia, these include REDSKINS and CHICOS for confectionery, and COON for cheese. The owners of these brands have acknowledged their divisiveness and will rebrand these products. Reasons stated [...]

By |2020-08-13T22:56:56+00:00August 13th, 2020|Michelle Cooper, Trade Marks|0 Comments

AN URBAN [T]ALE

How best to brand when you have developed not just a new product but a new kind of product Being an innovator often results in developing not just a new product but a whole new kind of product: one that defies description. When no one has ever seen one before, it needs a name. [...]

By |2020-03-18T03:18:18+00:00March 17th, 2020|Michelle Cooper, Trade Marks|0 Comments